App Streaming, Customer Ownership & Experience


Almost exactly one year ago, I wrote a piece on Re/code titled The dynamically delivered future of mobile apps’. In it, I contemplated a world where app ‘ownership’ was de-emphasised, delivery of applications was automatic and transparent, and we would move between them freely, simply and often.

Last week, Google took a step in this direction with the announcement of app streaming in their mobile search results. In short, search results that are only available in an app will (with certain partners) link you to an virtual stream of the app in which you can see discovered content & in some cases purchase relevant items. Great, right? Well.. kind of.

Read the full post on Medium